Picking up where we left off in Winter, we photographed the Summer 2012 Campaign with ever so awesome photographer Bec Parsons. We are proud to say Bec is like part of the family now and we had a fantastic day shooting and mucking around on location in the Sahara Desert (a hem Cronulla sand dunes…). Bec continues to capture the relaxed, friendly and effortlessly cool vibe we want to convey.

 

Volcom Womens constantly look to Bec for inspiration, check out her beautiful Polaroid blog for an analog view http://becparsons.tumblr.com/ or as always her photo journal Love Want is incredible http://lovewantmagazine.tumblr.com/

The clip was shot by Riley Blakeway. Riley inspired us with his analog approach and it looks to us like footage from the best holiday Stephanie Cherry has ever been on! We love it.