After 4 years of touring, Hannah Hooper from Grouplove emptied her suitcase on the table for the Volcom Womens design team. Three hours later the team of women had the beginnings of what would become the inspiration for the Lady Grouplove for Volcom product collaboration...
Volcom Womens is proud to present an exclusive design collaboration with musician, Hannah Hooper of Grouplove: the "Lady Grouplove for Volcom" Collection.
In partnership between the brand and musician the collection offers an eclectic array of easy to wear styles. Ranging from denim jackets to matching crop top and leggings, the collection is highly reminiscent of Hooper's unique and distant stage costumes. Largely incorporating the musician's artwork on the designs - Lady Grouplove for Volcom is an authentic blend of music and fashion.
"What made this collaboration special was that Hannah Hoooper shared her favorite pieces from the road and together we drew inspiration for what would become Lady Grouplove for Volcom," shares Kristy Michaels, Volcom Global Design Director.
Hooper adds, "I really feel like we made something that I can identify with and most important a line I can wear. I felt right at home with the Volcom ladies so the Lady Grouplove for Volcom line cam together pretty effortlessly."
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one's self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS... the quest for Spiritual Intoxication.
Grouplove first came together in 2009 and soon were hailed as a great live act, both as headliners and at such international festivals as Coachella, Bonnaroo, Lollapalooza, Outside Lands, Reading + Leeds Festivals, and Glastonbury. “NEVER TRUST A HAPPY SONG” arrived in 2011, making a stellar chart debut among the top 5 on Billboard’s “Heatseekers” album chart for new and developing acts. The acclaimed album was highlighted by the debut single, “Colours” which received critical acclaim and climbed to the top reaches at Alternative radio outlets nationwide. “Tongue Tied,” the second single from “NEVER TRUST A HAPPY SONG,” proved an even greater success, earning RIAA platinum certification for sales in excess of 1 million while spending 3 consecutive weeks at #1 on the Alternative airplay chart. The third single, “Itchin’ On A Photograph” also reached the Top 10 at Alternative radio.
The quintet’s second full length album “SPREADING RUMOURS” arrived in September 2013 and was met with a raft of acclaim from the likes of Rolling Stone, USA Today, Entertainment Weekly, Los Angeles Times, NYLON, and National Public Radio who called it “ludicrously easy to love.”
Grouplove is Christian Zucconi, Hannah Hooper, Andrew Wessen and Ryan Rabin
Shop the Collection
Posted on 07/16/15