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Post Heat Interviews – Day 2 US Open Of Surfing Huntington Beach

The US Open of Surfing has landed in Huntington Beach, CA, and the waves are firing! The Volcom crew, including Team Manager and Coach, Matt "Bemmy" Bemrose, has been down on the beach every day watching our team riders surf their way through heats and rooting them on from the stands. Yesterday, we sat down with Bemmy to get some insight on what it takes to work with some of the world's top female surfers, differences between coaching women's surfing vs. men's surfing, and more. With Maud Le Car's big win yesterday against 6x World Champ, Stephanie Gilmore, and Coco Ho advancing to the quarterfinals (beating current World Champ, Tyler Wright), it's safe say Bemmy's on a good roll!
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How long have you been with Volcom
I started surfing for Volcom when I was 17, then started working for Volcom full-time at 28. I’m 39 now, so about 23 years haha!

When did you start working with Coco Ho and Maud Le Car?
The first trip I did with Coco was in 2007 to Fiji. I wasn’t working directly with her then, but earmarked her as a future star. Actually, working directly with Coco, that began in 2012. Working with Maud has been on and off over the last two years, but if I get an opportunity to work with her at an event I’m all over it.

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Maud, Bemmy, and Coco celebrating after Maud's huge win over Steph Gilmore.

Who was the first female surfer to ever impress you?
Lisa Anderson. She really brought style into women's surfing.

Is there a different approach you take when working with female surfers? 
A little more attention to detail. Things like: where to paddle out, setting lineups, holding priority, etc. More technical things, but women's surfing has come a long way and I've been really impressed with how Coco and Maud have handled the pressure of competition in and out of the water.

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Coco Ho

How do you recognize a potential star athlete and what are some signs of a true competitor?
A never-give-up attitude is the biggest telltale sign. Also, a true competitor shows signs of composure under pressure at an early age.

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Coco Ho mentally preparing before her heat.

Outside competition, what are some signs of true surf talent vs. what can be taught in the water?
A willingness to think outside the box and apply new maneuvers to your repertoire in a short amount of time shows true surf talent.

How much of your job is life coach vs. surf coach?
50/50 for sure. Probably more life coach though haha!

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Maud Le Car greeted by boyfriend, Joan Duru, after her win against Steph.

The US Open is a mad house full of people, competitors, fans, and brands to name a few. What can an event like this do for an up-and-coming surfer?
Compete well and it can make you. For Maud, I guarantee this heat win against Steph Gilmore is the biggest confidence boost she’s ever had. With confidence comes self-belief. That’s all someone needs to take their surfing to the next level. Coco Ho has made her name on the scene and has done well at the US Open in past years, and she's just getting fired up!

Maud Le Car qualified for this event through the trials, only to take out 6x World Champ Steph Gilmore in her Round 2 heat. How does that happen? What does it take, and do you think she'll be taking down bigger names in the future?
What Maud just accomplished was outstanding. Beating one of the best female surfers ever in a CT event as a wildcard is hard to describe. It’s totally amazing in saying that Maud had the ability and firepower to beat Steph. We spoke all day long before her heat and worked out a tight heat strategy. We had Maud focus on her strengths with the mindset that any heat would be hers to win. When she matched up with Steph, it was business as usual. We spoke about controlling the heat from the start and sticking to her game plan, and that's exactly what she did. This win is life-changing and now Maud knows she has what it takes to mix it with the very best in the world.

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Coco Ho after her win this morning against current World Champ, Tyler Wright. All smiles!

Recent News + Video

Snow
ELENA HIGHT ON THE STRUGGLE OF MAKING YOUR PASSION A PRIORITY IN THISFIRST INTERVIEW
What happens when you give all your blood, sweat, and tears and it just isn’t good enough? Elena Hight (@elenahight) is no stranger to the relentless work it takes to feed a passion. As a top contender in the women’s halfpipe contest circuit, a Winter X Games gold medalist, and a two-time Olympian, Elena understands the amount of dedication and sacrifice required to stand on top of the podium. "Everything that I do and think, and base my life around, is around snowboarding, and when it's not going good, there's almost no escape." Listen to Elena as she explains her obsession of achieving the impossible, quitting not being an option, and the ups and downs of putting your passion before everything, in this latest episode of ThisFirst.
Australia
Party With Volcom In Byron
Last Saturday night saw over 500 people show up to watch Volcom’s new surf release "Aliens Was Here" at The Northern in Byron Bay. Entry onto the guest list was free to all who entered the Volcom Byron store to put their names down. The buzz around town was massive and the list had hit capacity by 11:30am!!  The movie was followed by an amazing line up of bands including - Mini Skirt, Blistar and closing the show was the always entertaining Goons of Doom!! A massive thanks to Corona for lubricating the dance floor! Photo credits: @robbiewarden and @lifewithoutandy
Events
You're invited to party with Volcom in Byron
Come join Ozzie Wright, Noa Deane and a bunch of the Volcom family while we screen a new surf film "Aliens Was Here" and rock the night away with the Goons Of Doom, Blistar & Mini Skirt! Head into our Byron Bay store between 10am & 4pm to see if you can join the party's VIP guest. 34 Jonson st, Byron. Ozzie Wright will be giving away one of his own painted boards and Corona will be lubricating the dance floor. Get amongst it!
Surf
YAGO DORA MENTAWAIS 2017
The name Yago Dora should be starting to sound familiar. After his tear at the Oi Rio Pro in May, he's gained a lot of well-deserved attention from the surfing world and through WSL where he was awarded a Wild Card into the Outerknown Fiji Pro, a prestigious World Tour stop which gave him the chance to showcase his talents on the big stage. In addition, with his recent win at the Azores Airlines Pro, a 6,000-rated QS event, Brazilian Yago Dora continues to move one step closer to qualifying for the elite 2018 Championship Tour. But free surfing might be what Yago is known for best. Constantly impressing his fans with new edits, Yago displays a high-flying and innovative bag of tricks. Huge air rotations, creative grabs, and over-the-lip surfing, complemented with a strong rail game, shows that Yago's agile and light-footed surfing can go head-to-head with the world's best. This edit is a great balance of Yago's surfing: innovation airs, lightening-quick turns, and intense, shallow reef tubes will keep your eyes glued to the screen from start to finish. This trip for Yago was special. Not just because of the epic waves he scored, but because he had a solid crew of family and friends with him. Yago explains: "IT WAS A FAMILY VIBE KIND OF TRIP. I HAD MY DAD, LEANDRO DORA, PEDRO BARROS AND HIS DAD ANDRÉ, AND LÉO KAKINHO WHO IS ALSO A VERY GOOD FRIEND OF OURS AND A LEGEND IN THE SKATEBOARDING SCENE IN BRAZIL." The trip consisted of nine days on the Macaronis Resort with his friends and family, a comfortable and popular resort for surfers from around the world. Scoring the elusive Green Bush for his very first time, Yago was ecstatic, bagging multiple tubes and some heavy wipeouts along the way. While having had fun sessions at both Macas and Roxies, Yago was quick to say Green Bush was his favorite spot. Watch the edit above to see all the action! Keep up with Yago's latest happenings on his Instagram: @yagodora as he continues his quest for the Championship Tour. Photo: Tom Carey
Events
VOLCOM PRESENTS #THISFIRST AT THE GARDEN W/ NIGHT BEATS, FAT TONY & AL LOVER
This past Saturday at the Volcom Garden in Austin, Texas we celebrated the culmination of the past six weeks of #ThisFirst, our initiative to reward people who are dedicated to turning their passion into their career. The event was a showcase of the work of #TheFirst winners and also featured a sneak peek of a forthcoming #ThisFirst documentary. Thank you to all our winners, some of who traveled a great distance to be here and to Fat Tony,The Night Beats, Al Lover, Sound on Sound Fest, Deep Eddy Vodka, Austin Eastciders and everyone who came out to enjoy the night with us. All photos by Levi Thompson unless otherwise noted. Fabian aka Chama played at short set Atsushi brought his Wadaiko drum. Photo by Immegart Chama and Atsushi following an impromptu jam session Canarus Leon Canarus on his crew R.A.D. Sara's fish hung from the ceiling Angel brought the Horchata Tim's photo from Baja and some of Joanna's charcoal pieces You can see Joanna's large piece she's almost completed Night Beats capped off the night. Photo by Reid Fat Tony Best Trick on the mini ramp #ThisFirst and some of Volcom crew on hand for the night Sara Becker and Tylah Kerr. Photo by Reid Steffen Turmer and Angel Perez. Photo by Reid Brandon Clements and Volcom Art Director, Patrick Carrie. Photo by Reid Canarus Leon and Joanna Painter. Photo by Reid Chen Yu Ching and Tim Briggs. Photo by Reid Fabian Ruiz and Atsushi Miki. Photo by Reid Robert Wall and Volcom's Hope Lane. Photo by Reid Sara Becker and Fabian Ruiz. Photo by Reid We couldn't resist the opportunity to break out the shredder again, so we brought it to the party so people could shred what they thought was holding them back from doing what they really want to do. Thanks to Pixster for the photos.
Product
Interview With Alec Majerus On Cancel History
About a month or so ago we had an idea to have a skateboarder, surfer and snowboarder do all 3 board sports in the same day to celebrate the release of our Cancel History collection. Southern California is one of the few places where we could actually pull this off, so we enlisted skateboarders Alec Majerus, Omar Hassan, legendary snowboarder Jamie Lynn and surfer Noa Deane to hit the slopes of Mt. High, waves of Newport Beach and our very own skatepark here at Volcom HQ. Outfitted in original Volcom tee designs from the 90's it was just like the old days, 20 plus years later, but the vibe and true Volcom spirit was still the same. Snowboarding, surfing and skateboarding in the same day is no easy task, so we decided to have a brief chat with Alec Majerus, who he was actually snowboarding up in Big Sky, Montana with his family, to get his take on the day. Hey Alec, how is it going what you been up to? Good man, just been skating and snowboarding a lot lately. We know your rip on a skateboard, but how long have you been snowboarding and surfing? I've been snowboarding since I was like 8. I've only surfed a few times though Alec spraying powder at Mt. High I heard you and your friends were psyched on snowboarding, surfing and skating in the same day, have you ever tried to do that before? Nah I haven't done that before. It's always been a goal of mine. What was the hardest part? The snowboarding, surfing or skating? The surfing was so hard because the waves were pretty big and I was getting smoked Noa Deane and Alec getting ready to surf.   How much did you snowboard back home in Minnesota? I used to do a lot of backyard snowboarding growing up because I couldn't skate. A lot of people say snowboarding and skateboarding are very similar but still different, what are your thoughts? Do you find snowboarding easier since you rip so hard on a skateboard? Yea I think if you can skate you can easily learn to snowboard and vice versa You’ve skated some pretty monster rails but have you ever hit one on a snowboard? Yea I lipslid and 5050 on a 16 when I was younger Noa, Alec and Omar post surf sesh I remember you were living in a studio apartment in Huntington Beach with all your Minnesota homies for a minute. Did you ever surf when you were living by the beach?  Nah, I didn't surf until I moved to Costa Mesa. Wish I would have took advantage of that though! Between the dudes you did this epic day with, Jamie Lynne, Noa Deane and Omar Hassan, who were you more impressed with as far watching them do a board sport they’re not known for? Noa said he had never snowboarded before and we took him to the top and he did it without falling. I was tripping on that. After snowboarding and surfing Alec still had enough fuel in the tank to pop off the walls.