Volcom To The Family Hockey Dad
Volcom loves Hockey Dad. To say they thrashed Hockey Dad’s latest album release “Blend Inn” at Volcom HQ would be a monumental understatement. Played daily, and maybe for a while there hourly on the daily; you could pretty much give any Volcom staffer a Hockey Dad lyrical pop quiz and get a full chorus back in tune, on time and with a smile.
The pre-mentioned penchant for the hourly HD listen over at Volcom HQ is exactly how this great partnership got all fired up. On a toe tapping session of Hockey Dad listening the Volcom crew got talking about how rad it would be to flow the HD dudes some gear, “we owe ‘em that much”…And so, into their DM’s Volcom did slide.
An instant bonding over a favorite comment of “Shitchyeah” (all one word or it isn’t anywhere near as good) and a few very comical DM exchanges got a huge selection of Volcom Tee Shirts & Denim sent Hockey Dad’s way. The duo was stoked with their pack and couldn’t believe the haul “you guys are nutcases! Ya sent down half the fkn shop! Thnx so much for the gear. It’s the best we’ve looked in years.”
Guitarist Zach Stephenson and Drummer Billy Fleming, the two best mates that make up the incredibly likeable, relatable and infectiously awesome sound that is Hockey Dad wore the Volcom gear on their Album launch and then on their sold out national tour. Volcom loved seeing HD shred up stages in the clothes that looked so right it was as if they were designed just for them.
Volcom & Hockey Dad went next level; beers were had, meals shared, gigs attended and now here we all are with an extremely happy announcement of a naturally awesome partnership. The decision to join Volcom wasn’t a hard one for Hockey Dad with the likes of life long idol; Surfer Ozzie Wright and fellow Musician and Surfer Noa Deane on the team, then there’s the Volcom history rich in ties with bands they love like Grinspoon and Pennywise. Hockey Dad knew they were at home with Volcom.
Growing up on Australia’s East Coast in a little town called Windang NSW; Zach & Billy “Best mates first, band mates second” grew up playing music and surfing together. The title of Hockey Dad’s debut, “Boronia,” comes from the street where they once lived and began playing music together. The boys have played music together, dreamed together and made a reality of their passion together. They are the definition of Volcom brand ethos: True To This.
“True To This” defines the irrational pursuit of following your passion. The relentless ambition to do what makes you feel most alive. Volcom proudly supports innovators and creative spirits and are deeply committed to self-expression.
Hockey Dad as Volcom Brand Ambassadors sees them continuing to wear Volcom clothing on tours, joining in photoshoots, events, parties, surfing with the team and becoming part of the Volcom family; a partnership worthy of a collective “SHITCHYEAH”.